Described by sources (i.e. me) as ¨individuals that board buses for brief periods of time, as to sell whatever product they are carrying on a specific day,¨ bus hawkers are almost an unavoidable part of transportation in South America. Providing bus riders with all that their appetite can desire, most bus hawkers can be placed into two standard categories:
Hawker #1 - The Snack Hawker – Armed with any treat imaginable, from chips, drinks or towering cones of melting ice cream, to empanadas, cheese-soaked corn or even hamburgers, the snack hawkers methodology for selling his or her goods is a very unique, and volcally-oriented method -- Repeat the name of what they are selling, as many times as possible, in hopes that massive repetition will instill desire in bus riders. With the average hawker estimated to repeat their product a good 1-2 times per second, it is no surprise that mass repetition brings with it success.
- Favorite Snack Hawker = ¨Papasitas Lady¨ - Managed to say the word papasitas (translation = potato chips) a record 352 times during her limited time aboard the bus. Papasitas bags sold = 3
- Honorable Mention Snack Hawker = ¨Tamale Man¨ - Somehow felt that those aboard the bus had a craving for spicy tamales at 5:30AM. Tamales sold = 0.
Hawker #2 - The Touch and Feel Hawker – Typically armed with several boxes worth of chocolates, the Touch and Feel (TAF) hawker takes an entirely different approach to the art of ¨bus vending.¨ Instead of rapid repitition, they provide an extremely unique method for distributing their products. While providing listening passengers with a 20-30 minute lecture that details not only the benefits of their products, but also their own personal life story, the TAF hawker goes above and beyond ¨ customer service¨ by allowing passengers to visually inspect, and hold the product. Thus, during the never-ending story of the TAF hawkers life, you can play with their product as much as you desire, and if it is of no interest to you after they are finished, you simply hand the product back to them. As a note, I have yet to witness a busload of people that will NOT hold onto the products, which in the case of chocolate bars, leaves quite the mess after 30 minutes of intense ¨sweaty palm time.¨
- Favorite Touch and Feel Hawker = ¨Trivia Man¨ - After warming up the bus with some simple trivia questions (which won correctly-responding parties a small bit of candy), Trivia Man next provided a generous 3-4 chocolate bars for each passenger to hold (because just 1 obviously wouldn´t be enough), while providing an in-depth exploration into the nutritional benefits of cocoa. Chocolate bars sold = 20-30.
- Honorable Mention TAF Hawker = ¨Lip Balm Man¨ - Providing interested passengers with a small tin of lip-palm, which apparently has the ability to cure not only dry lips, but most forms of cancer as well as diabetes (yes, he actually did mention diabetes), the Lip Balm Man´s overexaggerated uses for his simple product immediately earn him this award of recognition. Lip Balms Sold = 1, by whom I can only assume to be a chapped-lipped, Cancer-carrying, Diabetes-suffering man. Pobrecito...
Overall, while both approaches appear quite efficient in relieving hawkers of their products, at the end of the day, the real winner is the bus driver, who is provided with endless free samples in exchange for allowing the hawkers to board their buses.
Next Week`s Topic: Long-Distance Bus Rides - An In-Depth View
Standard ¨Snack Hawker¨ selling some tasty treats | |
Pretty much any type of treat or food is fair game on these buses | |
Examining the benefical properties of the chocolate bars I have been allowed to temporarily hold in my possession |
No comments:
Post a Comment